I led the global relaunch of Galderma’s Restylane as Creative Director, shaping a fully integrated campaign designed to reintroduce the brand with impact and cultural relevance.
The campaign spanned TV, print, digital, social, and outdoor, with each channel working together to create a cohesive, modern brand narrative. We didn’t just relaunch Restylane; we repositioned it for a new era, crafting content that resonated across markets while maintaining a strong, unified global identity.
At the heart of the relaunch was a simple but powerful truth: beauty isn’t one-size-fits-all. Restylane is designed to be used to achieve a look that the individual wants. Whether subtle refinement or bold definition, the product empowers people to define their own aesthetic on their own terms.
That insight inspired the platform line:
THIS IS MY LOOK.
A confident declaration. A point of view. A celebration of individuality.
The result was a bold, multi-platform presence that elevated the brand’s voice and reasserted its leadership in the aesthetics space.