I’ve built a global creative career working across London, Paris, Dubai and Sydney, collaborating with some of the world’s most respected agencies including Saatchi & Saatchi, Ogilvy, TBWA, DDB, McCann and Virtue. These experiences have shaped a creative approach grounded in cultural insight, strong storytelling and a commitment to craft.

Now based in London, I work as a freelance creative partnering with ambitious brands while also travelling internationally to interview and photograph leading bartenders for my blog, Le Cocktail Connoisseur - a passion project that reflects my curiosity, storytelling instinct and eye for detail beyond traditional advertising.

While my experience spans a wide spectrum of brands and industries, over the past five years my work has developed a strong focus within beauty and hair - always approached with a sharp fashion sensibility and a refined visual edge. My client portfolio includes everything from Mercedes-Benz, Dove and Shangri-La Hotels to Nike, POND’S and WWF. Having worked across multiple markets, I bring a deep understanding of regional nuance and audience behaviour, shaping ideas that resonate globally while remaining locally relevant. From concept through to production, I believe strategic collaboration is what elevates great ideas into meaningful work.

With more than 20 years in the industry, my career has evolved from a traditional advertising foundation into a truly media-agnostic creative approach. I thrive on building integrated 360° campaigns that connect brands and people in authentic ways.
I’ve contributed to over 100 brands worldwide, earned more than 50 nominations, won 22 global awards, and have been invited to speak on industry panels and judge both advertising and cocktail-industry awards.

I’m driven by ideas that travel, craft that lasts, and creative thinking that moves culture forward - not just fills a brief.