As Global Creative Director, I led the U.S. launch of Dove’s new premium range, Dove Scalp+ Hair Therapy, which was a bold step forward for the brand into elevated, treatment-led care.
Tasked with redefining Dove within a more premium space, we built a fully integrated campaign spanning TV, print, digital, social, content, and outdoor. The work positioned Scalp+ Hair Therapy at the intersection of beauty and science, bringing scalp health to the forefront and reframing it as the foundation of truly beautiful hair.
The result was a cohesive, high-impact launch that elevated perception, expanded the brand’s reach, and introduced a more sophisticated chapter of Dove to the U.S. market.