Whilst freelancing at Exposure, I was asked to look at a brief for the Hobbs fashion brand.
They needed a way to advertise all their labels in a cohesive manner, but still allow the individual labels to stand alone when necessary.
Every label was aimed at a different target market and this made the brief quite tricky.
I came up with the strategy, wrote and art directed all of the presentation and worked with the lovely Luke Springate on the social and digital engagement. We targeted events and online platforms the target audience were regularly involved in.
Initially I wanted to hire a writer to create a novel, that would then be made into a movie, subtly utilising the fashion, heritage and history of the brand throughout.
After an initial meeting, I realised the work needed to be more instantaneous, so steered the idea into an online dramality series, that would cross the boundaries of consumer engagement, from digital and social, to experiential, print and content.
PLEASE NOTE: All the imagery in this work was for internal presentation purposes only.